MANILA, PHILIPPINES — PepsiCo Philippines is inviting Filipino Gen Zs to elevate their everyday mealtime with the launch of Pepsi Extra Fizz, its newest cola innovation that delivers an extra enjoyable dining experience.

Through its latest #GoExtra campaign, the brand encourages young Filipinos to transform ordinary meals into moments that are extra sarap and extra exciting with its more intense taste, bold flavor, and extra fizz that elevate every bite.

To celebrate the launch, Pepsi hosted an exclusive event on July 25, 2026, at the SM Mall of Asia Music Hall, where members of the media, digital creators, and tastemakers got a first look at the brand’s newest campaign. They also witnessed firsthand how every sip of Pepsi Extra Fizz felt more fun, vibrant, and unmistakably extra.

Elevating the Pinoy Mealtime Experience

Whether it’s enjoying street food after class, sharing merienda with friends, or gathering around the dinner table with family, mealtime has always been an important part of Filipino culture. Pepsi Extra Fizz is designed to make these everyday moments even more memorable.

The All-new Pepsi Extra Fizz enhances every bite and makes shared meals even more enjoyable, bringing an extra layer of delight to every dining occasion.

“At PepsiCo, we believe every meal should be a moment worth enjoying. With Pepsi Extra Fizz, we’re bringing an even more refreshing experience to every table—making mealtimes more delicious, more exciting, and truly Filipino,” said Nicole Villarojo, Chief Marketing Officer of PepsiCo Philippines.

Launching the #GoExtra Experience

The SM Mall of Asia Music Hall transformed into an immersive Pepsi Extra Fizz playground, where guests explored interactive zones before the official launch program kicked off.

The celebration opened with the debut of the new Pepsi Extra Fizz campaign film, introducing the campaign’s bold, energetic world and inviting everyone to embrace their extra side.

Adding even more excitement to the afternoon was the special appearance of digital creator Mimiyuuuh, who energized the crowd through a lively on-stage interaction before teaching guests the official Pepsi Extra Fizz dance challenge. Selected creators and guests later joined an exciting dance-off, bringing the campaign’s playful and unapologetically “extra” spirit to life.

The celebration culminated with the “Cheers to Fizz” countdown, where guests raised their Pepsi Extra Fizz bottles in a synchronized toast as music, lights, and vibrant visuals filled the venue, officially ushering in Pepsi’s bold new era of refreshment.

Experience the Extra

Pepsi Extra Fizz invites everyone to break away from the ordinary and add more flavor, excitement, and fizz to every meal.

Whether you’re grabbing your favorite street food, enjoying lunch with classmates, or sharing a weekend feast with the barkada, Pepsi Extra Fizz is the perfect companion to make every bite extra sarap and every gathering extra exciting.

Ready to make your next meal extra? #GoExtra with Pepsi Extra Fizz today.

For more information, visit www.pepsico.com, and follow @pepsiphilippines on Instagram, Facebook, X (Twitter) and LinkedIn @PepsiCo.