BTS is sharing a taste of their Korean roots through a new OREO cookie they created.
- The OREO cookie offers a taste of BTS’s home with a hotteok-inspired brown sugar–pancake flavor, while our first-ever purple wafers honor BTS fans
- Marking their first-ever global snacking partnership, BTS designed all 13 unique cookie embossments to honor 13 years of BTS
Inspired by the letters BTS and BTS Fans exchange with each other, the OREO brand is inviting fans to submit “love letters” for a chance to have their letter featured on a global stage
MANILA, PHILIPPINES – OREO and BTS fans, get ready for an OREO cookie BTS made just for you. That’s right: RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world’s #1 cookie to drop the Limited Edition OREO & BTS Cookies, a brown sugar–pancake flavored OREO cookie created by BTS and dedicated to BTS fans. This collaboration will kick off a playful global movement across 80+ markets with BTS and the OREO brand.
This partnership is the latest expression of the OREO brand’s strategy to disrupt the competitive snack market by curating collaborations that only the OREO brand can deliver on. Together with pop royalty BTS, we’re turning our iconic cookie and delicious flavor into a global conversation that brings our playfulness to life, sparks fan excitement, and ultimately leads culture.
The result is a deeply personal flavor creation brought to a global audience: the Limited Edition OREO & BTS Cookies are filled with a sweet creme that remixes the flavors of hotteok, a warm, brown sugar–stuffed pancake popular in Korean street food markets. BTS has fond childhood memories of eating not just hotteok but also OREO cookies, making this a deeply meaningful collaboration that places a piece of their Korean heritage inside an iconic cookie they’ve always loved.
“For OREO to be the first snacking brand we’ve collaborated with globally is a huge honor. We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world,” said BTS. ”We’re just so proud to add our own chapter to OREO’s amazing story.”
BTS poured their love for BTS fans into the outside of their OREO cookies, too. As the band celebrates its 13th anniversary, the Limited Edition OREO & BTS Cookies feature 13 unique embossments BTS designed for their fans, including the band member names, a BTS light stick, and three OREO cookies that form a special message to BTS fans. Collect the Limited Edition OREO & BTS Cookies to unveil the message!
While the unique OREO cookie embossments celebrate the BTS fandom, the design on the Limited Edition OREO & BTS Cookie Packs is a vibrant homage to South Korea’s iconic street market culture—a bustling tapestry of sights, sounds, and delicious food like hotteok. From the moment fans hold the pack, the OREO brand is inviting them to get a taste of the energy and excitement that is such a key part of the South Korean experience.
This special message is the start of a global movement the OREO brand created for fans. Inspired by the fandom’s letter-writing tradition, we’re rallying OREO and BTS fans to help create the world’s largest love letter to BTS. To join the movement, scan the QR code on the Limited Edition OREO & BTS Cookie Pack or visit www.oreosea.com to write a playful digital letter to BTS.
As letters pour in from around the globe, fans can read each other’s words to BTS as the largest love letter prepares to come to life in the real world. Keep submitting your letters for a chance to win exclusive OREO brand & BTS prizes and see what’s next!
“We are always looking for exciting and meaningful ways to connect with our consumers, and the collaboration between OREO and BTS brings that vision to life in a truly special way. This joyful moment is a shared experience that celebrates creativity, culture, and the deep bond between BTS and their fans. We’re excited to give Filipino fans a chance to be part of this global movement and create their own moments of play through OREO,” said Aleli Arcilla, Managing Director for Mondelez International Philippines.
The Limited Edition OREO & BTS Cookies will be available for presale starting June 2, 2026 on the Mondelez PH Shopee page. The OREO cookies will begin rolling out at retailers on June 8 and will be available only for a limited time, while supplies last.
This June 14, fans are in for a special treat as OREO brings the celebration to the Philippines with a grand public launch event at Market! Market! in Taguig City. Coinciding with the BTS anniversary celebrations, the fan-first event is open to the public and invites everyone to come together for an unforgettable OREO & BTS celebration, with pre-registration starting June 9.
For more information and updates on the Limited Edition OREO & BTS Cookies, fans can follow the hashtags #OREOBTSPH #OREOBTS or visit the official OREO pages on Facebook @OreoPhilippines, TikTok @oreo.philippines, and Instagram @oreophilippines to be among the first to know about future brand news.
