Knorr Philippines officially joins the Zero Hunger Alliance, signing a Memorandum of Agreement at the sidelines of the Zero Hunger Summit held at the Ateneo De Manila University, coinciding with Philippines’ Nutrition Month.
Zero Hunger Alliance is a nationwide network of donors, implementers, volunteers, and researchers who share the vision of eradicating hunger by 2030 and achieving SDG2 for the Philippines. Knorr joins the Century Pacific Group Inc. and Gawad Kalinga Community Development Foundation Inc. in its advocacy to build ecosystems where every family has access to nutritious food and opportunities for a healthier life.
Knorr is Unilever’s biggest food brand and is committed to using its scale and reach to inspire people to make more nutritious, more planet-friendly food choices every day. Guided by Unilever Nutrition’s Future Foods strategy, the company is encouraging people to eat healthier diets and advocating to transform the world’s food systems and Knorr is well-positioned to advocate against the inequalities people face in accessing healthy food.
ZHA’s 5M approach to Zero Hunger
The Zero Hunger Alliance has developed a 5M strategy to address hunger: Magtulungan, Magpakain, Magpakalusog, Magtanim, and Mag-connect.
Magtulungan is in recognition of the magnitude of the problem of hunger and how meaningful partnerships are key to progressing against the issue. Magpakain refers to supplemental feeding for vulnerable sectors and as an organization, ZHA aims to provide 10M meals for 500,000 children in adopted communities by 2025.
Magtanim allows communities to supplement their nutritional needs and ZHA aims to bring champions to help build 1000 community food farms. Mag-connect aims to make use of the power of social media for transformational change.
“Our commitment is to be the Magpakalusog champion, focusing on Knorr’s Nutri-Sarap program as part of Zero Hunger Alliance’s holistic pillars,” shares Bindoy Baltazar, Unilever Nutrition Philippines Business Lead.
Knorr’s commitment to the fight against undernutrition spans two decades, from Feeding Programs to Nutrition Education that aims to empower mothers to prepare nutritious meals in their own homes.
Knorr pilots ZHA at Paradise Heights
In May 2023, Knorr’s global leaders Frank Haresnape – Global Vice President – Knorr & Scratch Cooking and Niek de Rooij – Global Masterbrand Director visited a Knorr-ZHA pilot site at Paradise Heights in Tondo. The public housing in this area is home to 19000 families who would greatly benefit from a sustainable nutrition program.
Knorr is sponsoring 600 beneficiaries for the pilot run of the ZHA framework in Paradise Heights, focusing on the pillars of Magpakalusog, Magpakain, Magtanim, and Mag-connect. In the pilot run, 300 children will benefit from the feeding initiative while 300 adults from the community will gain access to interactive and practical nutrition education sessions. The pilot participants will also be tending to five community farms that are expected to supplement food resources.
