Sorsogon is the top trending domestic destination for Filipinos this holiday season, while Japanese cities like Taito, Shinjuku, and Osaka are the most popular international destinations

Manila, Philippines. 15 December 2023 —Airbnb is wrapping up 2023 by revealing its annual holiday season trends revealing trending domestic and international destinations, as well as the Airbnb Categories that are popular among Filipinos. With travel returning in full swing this year, Filipinos are exploring more off-the-beaten-path destinations or crossing borders to soak up different cultures.

Domestically, Filipinos are gravitating towards the country’s pristine waters, with the laidback city of Sorsogon City in Bicol as the leading trending destination for the holiday season. Following closely are beach destination San Felipe in Zambales and urban retreat Las Piñas City in Metro Manila. Hotspots Puerto Princesa in Palawan and Boracay in Aklan remain popular among locals.

Filipinos are also looking to cross borders this holiday season, with a particular fascination for various cities in the Land of the Rising Sun. Taito has notably claimed the top spot as the most searched international destination, celebrated for its multifaceted charm. Hong Kong follows closely behind, with more Japanese cities such as Shinjuku and Osaka completing the list of sought-after destinations.

Tropical stays are the top of Pinoy travelers’ itineraries, making it the most booked Category of the season. Iconic Cities take the second spot, while outdoor enthusiasts drive the popularity of Amazing Pools, National Parks, and Golfing categories, reflecting a growing trend among Filipino travelers seeking unique outdoor experiences.

With the holiday season fast approaching, Filipinos can take advantage of the new major upgrades including Guest Favorites, Revamped ratings and reviews, and Listings tab. Here are some Airbnbs in both domestic and international trending destinations to get those planning started!

Fit for families exploring Japan for the first time, this Stay right at the center of Taito City not only gives top-tier aesthetics but also offers convenience, being just a short walk from Asakusa station. The station provides easy access to a variety of food and retail spots, enhancing the overall experience. Additionally, discover the charm of Central, Hong Kong, with a loft-style apartment situated in a prime business and retail hub, all while enjoying stunning skyline views for a memorable stay in this vibrant metropolis.

To kickstart your holiday trip planning, explore these holiday hacks for the best domestic or international stays at https://www.airbnb.com/.

^[1] Holiday time period defined as November 1 – December 31, 2023 in this post

^[1] Calculated by growth in global searches in 2023 thru Sept. 15, for checkin between Nov. 1 – Dec. 31, 2023, compared to the same period in 2022

^[1] Based on bookings made between January 1 – September 15, 2023