Pru Life UK has officially signed broadcaster, family advocate, and endurance athlete Migs Bustos as its brand ambassador, marking the start of a strategic partnership that highlights the many roles Filipinos carry and the loved ones they protect in each of them.
The collaboration underscores Pru Life UK’s commitment to making protection more relatable and relevant to Filipino families across life stages. Through a series of storytelling, community, and wellness initiatives, the partnership will bring to life the insurer’s advocacy of helping Filipinos prepare, provide, and protect for those who matter most.
“At Pru Life UK, we believe protection is deeply personal. It is rooted in love, responsibility, and the people who depend on us,” said Pru Life UK Head of Brand and Integrated Marketing Communications Kats Cajucom. “Migs Bustos embodies the modern Filipino who carries many roles with purpose—as a father, son, professional, and community advocate. His authenticity and values make him a powerful partner in advancing our mission to help Filipinos secure their future and protect what matters most.”
For Bustos, the partnership reflects his own motivations as a family man and provider.
“Every role I carry begins with someone I love and protect,” said Bustos. “Partnering with Pru Life UK is meaningful to me because it reflects how I live my life: preparing for the future and safeguarding the people who matter most. I hope to inspire more Filipinos to take steps toward protection for their families.”
The partnership reinforces Pru Life UK’s continued commitment to supporting Filipinos across every life journey, strengthening its position as a trusted partner in protecting Filipinos and showing that they can always “Count on Us. Count on PRU.”
###
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: [email protected].
The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.
