• Enhancing water experiences: GROHE offers “Pure Freude an Wasser” thanks to its commitment to quality, technology, design, and sustainability
• Introduction of GROHE Aqua Intelligence^®: Demonstrating consumer-driven technology leadership
• GROHE expands further into the European beauty and wellness market with the launch of its first foam shower technology GROHE Purefoam

Düsseldorf, March 17, 2025—GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, celebrates “Pure Freude an Wasser”—the pure joy of water—at this year’s ISH, showcasing the future of water enjoyment. The brand introduces innovative solutions like the revolutionary GROHE Purefoam foam shower, which brings this vision to life-transforming every interaction with water into a joyful experience for consumers and professionals alike.

Bijoy Mohan, Leader LIXIL International, comments: “In today’s challenging market environment, where consumers seek not just products but true value and meaningful experiences, we see significant opportunity. The bathroom has evolved into a personal sanctuary for wellbeing, while the kitchen remains the vibrant social hub of the home. With being present in these two key spaces, our GROHE brand plays a central role in consumers’ lives. That is why we go beyond functionality to transform everyday interactions with water into moments of joy, relaxation, and connection. By staying true to our brand’s foundation, ‘Pure Freude an Wasser’, we enrich lives through exceptional quality in fit, feel and finish, benefit-driven technology, award-winning design, and a strong commitment to sustainability without compromising on ‘Pure Freude an Wasser’.”

Driving innovation: GROHE Aqua Intelligence^®

At GROHE, every technological advancement serves a singular purpose: to seamlessly meet users’ needs, elevating their experience and delivering “Pure Freude an Wasser”. By adopting this consumer-centric approach driven by profound insights and experiences, the brand develops industry-leading innovations and proprietary technologies that are designed to provide tangible human benefits that enhance everyday life and every water experience. These core technologies are called GROHE Aqua Intelligence^®.

Premiering in Europe at ISH 2025, the latest GROHE Aqua Intelligence^® innovation GROHE Purefoam reflects the brand’s continued foray into the wellness and self-care market. The new shower technology transforms specially crafted soap into a warm foam cocoon that envelops the body, creating a special self-care moment that lasts well beyond the shower. Similarly, GROHE Rainshower Aqua-Pure, a new exposed shower system, redefines the bathroom as a revitalizing home spa with an innovative filter that is invisibly integrated into the thermostat and purifies the hand shower water, enabling to enjoy the beauty of purified water as the last step of a caring shower ritual.

Bespoke spaces: Personalized bathrooms

With the transformation of bathrooms and kitchens, consumers are looking for ways to make these spaces truly their own. Customization has become key, allowing them to reflect their style and personal needs. GROHE SPA, the premium sub-brand of GROHE embodies this philosophy by offering curated collections, crafted to the highest standards of quality of materials and finishes, offering unmatched customization for a tailored, all-around shower experience.

GROHE offers customization on multiple levels: from design selection and feature options to a wide range of colors, materials, and finishes. Following the “Perfect Match” principle, all draw-off points are available in coordinated colors, shapes, and functions, ensuring a harmonious room concept, from entry-level solutions to luxury segments.

The new GROHE SPA Allure Gravity faucet line, which seemingly levitates, defying gravity, brings customization to the next level: With exchangeable cover plates crafted from quartz or glass, it offers a unique touch to suit individual tastes. It is available in the GROHE Colors Collection, a palette of timeless finishes now expanded to include the new GROHE Satin Steel and GROHE Satin Graphite.   

By combining quality, technology, design, and sustainability in every solution, GROHE will continue to deliver “Pure Freude an Wasser”—long after ISH.

Learn more about GROHE at our global website here. Further information on GROHE in the Asia Pacific is located here. Follow us on social media, on Facebook, Instagram, LinkedIn and YouTube.