With the Philippines having developed a strong coffee culture over the years, it’s no surprise that brands are looking to e-commerce platforms like TikTok Shop to reach and engage with more audiences and innovate their marketing strategies.
Filipino coffee brands are creatively connecting with coffee lovers on TikTok Shop’s engaging platform, generating interest by showcasing espresso machines or unique blends and recipes through entertaining videos.
Here are some coffee brands that are leveraging TikTok Shop’s short videos, live selling, and affiliate marketing to help them share their stories, drive engagement, boost sales, and build a community.
B Coffee PH (@b.coffee.ph)
One of the success stories on TikTok Shop is B Coffee PH, which joined the platform in October 2022. Within its first year, the brand sold an impressive 30,000 coffee machines and achieved 116% growth in TikTok Shop in 2023—its fastest growth on the platform.
With a thriving community of over 1,000 affiliates and creators, B Coffee PH effectively promotes its featured products, including the popular Freshman Machine for capsule coffee enthusiasts, the Varsity Milk Frother for rich, frothy beverages, and the limited-edition Latte Lovers’ Delight Holiday Gift Bundle for aromatic lattes. Customers can choose from 8 capsule varieties, with options ranging from single origin capsules—Colombia, Nicaragua, Brazil, and Costa Rica to mixed blended capsules such as Dulce (caramel notes), Sedosa (cereal notes), Silka (vanilla notes), and Rico (chocolate notes), offering rich and multiple ways to enjoy coffee hot, iced, or black.
Mega PH Jimm’s Coffee (@jimms_coffeemix)
Since joining TikTok Shop in May 2023, Mega Prime Food’s Inc. has prioritized corporate social responsibility alongside sales growth through the Mega Bigay Sustansya and Mega Malasakit initiatives. Mega Bigay Sustansya together with government partners focused on organizing feeding programs across the local community while Mega Malasakit were community-based initiatives aimed at educating moms how to cook nutritious food.
In addition to its social impact, Mega Prime Food’s Inc. has introduced popular and healthier coffee products on TikTok Shop with Jimm’s Coffee Mix, including Jimm’s 5 in 1 Sugarfree, a blend of high-quality coffee, Agaricus Mushroom Extract, and Korean Ginseng that is rich in nutrients and antioxidants, which may help reduce stress and boost stamina. Another product is Jimm’s Black Coffee with Ginseng, which may provide an added boost in energy and mental performance.
Nestlé PH (@nescafephilippines)
As a pioneering brand in the food and beverage category on TikTok, Nestlé PH joined the platform in May 2023 to promote one of its biggest brands Nescafé. In celebration of International Coffee Month, Nestlé launched a campaign that ran from October 1 to 12, offering free Nescafé mugs with coffee bundle purchases, featuring products such as Nescafé Classic, and Coffee-Mate, alongside Nestlé Professional coffee products like Nescafé Aromatico coffee beans. This initiative also showcased the Nescafé Plan, underscoring their commitment to supporting Filipino coffee farmers and teaching regenerative agriculture practices towards a sustainable and climate-resilient coffee industry.
San Miguel Foods (@sanmigcoffeephilippines)
San Miguel Foods has experienced impressive growth on TikTok Shop, doubling its traffic and achieving a remarkable 108% increase in sales in 2024—its fastest growth ever. This success is driven by affiliates who creatively showcase the brand’s products, resulting in an astonishing 900% rise in affiliate sales in Q3 compared to Q2.
By leveraging TikTok Shop’s influencer-driven economy, these creators effectively engage audiences and boost real-time conversions for products including San Mig Sugar Free Coffee Original and San Mig Sugar Free Coffee White.
Universal Robina Corporation (@urcphilippines / @greattastecoffeeph)
Universal Robina Corporation (URC) has also found success on TikTok Shop with its flagship Great Taste coffee brand. Since joining the platform in September 2022, Great Taste White and Great Taste Choco have become top sellers, with new product launches like Great Taste Cream-O and Great Taste Iced Coffee Dark Latte surpassing sales targets.
The brand was also featured as TikTok Shop’s Brand of the Day in June 2024, further solidifying its presence on the platform. By leveraging TikTok Shop’s unique blend of creativity and commerce, URC has effectively reached a younger, more digitally savvy audience.
Empowering Coffee Brands One TikTok Video at a Time
As coffee remains a vital part of Filipino culture, TikTok Shop empowers these brands to do more than sell. Through TikTok Shop’s tools, such as live streaming, short-form videos, and affiliate marketing, they can share their unique stories, build communities, and promote positive change. By using these tools, brands are redefining not only how coffee is consumed but also how it is experienced, deepening the connection with coffee lovers.
As the holiday season approaches, TikTok Shop will celebrate its 11.11 Paskong Panalo Sale from November 5-11, 2024, offering exclusive discounts, free shipping, and exciting branded deals creating joy for shoppers while providing businesses with opportunities to reach a wider audience–so coffee lovers are definitely in for a treat!
