Christmas in the Philippines is a time of joy, family gatherings, and, of course, gift-giving. But with evolving trends and changing lifestyles, one might wonder: “Uso pa ba ang pagbibigay ng regalo?” (Is gift-giving still in style?) Let’s dive into the current trends and surveys to find out.

The Tradition Lives On

Despite the modernization and fast-paced lifestyle, the tradition of gift-giving during Christmas remains strong among Filipinos. According to sociologist Niño Tobias, Filipinos have a natural inclination to be generous, especially during the holiday season. This generosity is deeply rooted in the Filipino culture of hospitality and the desire to make others happy.

The Psychology Behind Gift-Giving

Gift-giving is more than just an exchange of material items; it’s an expression of love and gratitude. Fr. Carmelo Arada Jr., an official of the Manila Archdiocese’s commission on liturgy, explains that the tradition of giving during Christmas has its origins in the biblical account of the Three Kings presenting gifts to the Infant Jesus. This spiritual connection makes gift-giving a significant part of the Filipino Christmas celebration.

Trends and Surveys

Recent surveys show that while the essence of gift-giving remains, the way Filipinos approach it has evolved. Many now prefer personalized and meaningful gifts over generic ones. Handmade gifts, experiences like concert tickets or cooking classes, and donations to charities in the recipient’s name are becoming increasingly popular.

The Impact of Gift-Giving

The act of giving has a profound impact on both the giver and the recipient. Studies have shown that giving can boost happiness and well-being by releasing feel-good hormones like dopamine and oxytocin. This not only strengthens social bonds but also fosters a sense of connection and community

So, is gift-giving still in style? Absolutely. The tradition of giving during Christmas continues to thrive in the Philippines, albeit with a modern twist. Filipinos remain generous and thoughtful, finding new ways to express their love and appreciation through meaningful gifts. This holiday season, let’s embrace the spirit of giving and make every gift count.