MANILA, Philippines – 14 February 2023 – Samsung’s Epic House unveiled the new Galaxy
S23 series at The Fifth in Rockwell with a spectacular launch party, bringing to life the brand’s
promise of outstanding Nightography, the pursuit of passions and the brand’s continued
commitment to sustainability in an immersive and interactive event.
In a program hosted by content creator Nicole Andersson, Samsung shared a rundown of the
Galaxy S23 Series’ latest innovations, marking a new era of ultimate premium phone
experiences – from truly cinematic Nightography photos and videos with transformative AI, the
“Snapdragon ® 8 Gen 2 Mobile Platform for Galaxy” for powerful performance, to the Ultra’s
embedded S Pen that offers more possibilities for productivity. These features are all housed
within a striking design that advances the company’s sustainability commitment. This latest
series from Samsung is truly set to redefine experiences and push one’s creativity to epic
proportions.
Actress Liza Soberano, iconic photographer BJ Pascual, and famed artist Leeroy New then took
guests on a tour of the Epic Rooms, experiential installations that brought to life exactly what
makes the Samsung Galaxy S23 series so exciting.
Epic Nightography
As part of the evening’s interactive experiences, guests were able to witness the most advanced
camera system in the Galaxy through the Epic Nightography room. The room features different
stations where guests were invited to take photos, with stunning neon décor to accentuate the
retro, nightlife aesthetic. Iconic photographer BJ Pascual led them throughout the room to
showcase the series’ enhanced camera features, sharing that his favorite is the Galaxy S23
Ultra’s 200MP camera.
“As photographers, we love data, and that’s a lot of data. And it has more megapixels than my
work camera. It’s so crazy!” BJ exclaimed. “I’m actually excited to try it at an actual photoshoot. I
just wanna try it again. Maybe it might be a billboard.”
The Epic Nightography room featured three stations: Night Selfie, Night Video, and Night
Portrait. The Night Selfie station allows guests to take a selfie in the dark, surrounded by neon
lights, as Nightography is also available in selfie mode.
Night Video, on the other hand, allows guests to record themselves in the dark surrounded by
reflective panels to boost the Galaxy S23’s ability to capture motion while light conditions are
low. The station also showcased the Slow Motion video feature, which BJ Pascual attested is
perfect for Instagram reels as it adds a dramatic slow-motion effect to your videos that give a
look of elegance.
Finally, the Night Portrait room allows guests to take a portrait of themselves surrounded by
colored lights to show the Galaxy S23’s enhanced Nightography feature in portrait mode.
The Epic Nightography room highlighted the very best of Samsung Galaxy S23’s enhanced
Nightography feature, which includes a new AI-powered image signal processing (ISP)
algorithm that enhances object details and color tone under low-light conditions, which makes
images at night crisper and more detailed. One can also take pro-grade photos with The Expert
RAW app, which is exclusive to Samsung Galaxy.
The series also has the most stable video capture yet with a doubled optical image stabilizer
(OIS), so taking videos at night do not have to look blurry. The video quality has also improved
with the new series, with enhanced 8K video at 30fps with a wider angle for the Samsung
Galaxy S23 Ultra.
Epic Passions
Guests were given the chance to be their most epic selves with the Epic Passions room, which
featured larger-than-life installation and three epic stations: Productivity, Gaming and Self
Expression Zones. Beloved actress Liza Soberano introduced the guests to the Epic Passions
room, sharing how the Galaxy Series has helped her juggle her busy schedule, her secret love
of gaming and how the Galaxy S23 series is perfect for mobile gamers like her.
“One of my favorite things about the Galaxy S23 Ultra is that it seamlessly integrates with the
Samsung ecosystem. I’m a busy girl, always on the go, and I love that I can easily pair it with
my Galaxy Watch5,” Liza expressed.
The new Galaxy S23 series has also become the answer for the multi-passionate individual, as
it allows one to connect with other devices in the Samsung line creating an ecosystem where
you could multitask with your different passions at the same time.
The Samsung Multi Control feature connects the Samsung S23 to the Samsung PC and tablet
with mouse and keyboard functionality. The embedded S-Pen on the Samsung S23 Ultra allows
users to collaborate with other people in making projects through the co-editing feature in
Google Meets live sharing, made possible by the collaboration of Samsung Notes and Google
Meet. This makes the S23 series the most functionally flexible series yet.
In the Gaming station, guests were given the chance to use the Samsung Galaxy S23 series for
mobile gaming, with a fun installation of their favorite video game characters. The station
spotlighted the Galaxy S23 series’ premium performance and improved battery life.
Further pushing the envelope in gaming, the Galaxy S23 series provides the best mobile
gaming experience yet. Samsung and Qualcomm have launched the new “Snapdragon ® 8 Gen
2 Mobile Platform for Galaxy”, the most powerful and efficient processor ever in a Samsung
Galaxy smartphone and the fastest Snapdragon available today, which allows for smooth
gaming graphics and an overall enjoyable gaming experience. Meanwhile, on the Galaxy S23
Ultra, a 5000mAh battery 13 powers a larger camera than Galaxy S22 Ultra without increasing the
device’s size.
Rounding up the Epic Passions Room is the Self-Expression Zone-perfect for those who love to
customize their phones. From aesthetic phone cases to the home screen, one can add favorite
apps, widgets and folders to make one’s Galaxy S23 truly one’s own.
Epic Sustainability
The Epic Sustainability room allowed guests to be introduced to the importance of sustainability
and how the Galaxy S23 Series was designed with the planet in mind. An awe-inspiring art
installation created by renowned sustainable artist, Leeroy New, was the room’s showpiece,
made with recycled materials and other sustainable products.
Sharing the inspiration behind the piece, Leeroy explained that “it speaks about how a lot of our
plastics, and microplastics, end up in our ocean. Having done large-scale works, I learned to
think about the life cycles of the materials I use and I have taken it on as a personal challenge to
strictly use materials that are already available.”
Himself an environmental advocate, New was among the first to make a promise at the Pledge
Wall, a digital display where guests can use the S-Pen to write pledges on the wall in real time.
Asking everyone “What can you do for the planet?”, the display served as an invitation for
guests to make their own commitments for sustainability.
The Galaxy S23 series is Samsung’s most sustainable line of mobile devices yet from
Samsung, made from pre-consumer recycled aluminum and glass and post-consumer recycled
plastics sourced from discarded fishing nets, PET bottles and water barrels. It is also the first S
series to market their screens made of Corning® Gorilla® Glass Victus 2, the most durable
glass yet made with 22% pre-consumed recycled material.
The Samsung Galaxy S23 series is still available for pre-order via Samsung.com, authorized
Samsung stores, and Samsung Experience Stores nationwide until February 23. Customers can
enjoy a Double Up Storage offer which guarantees the higher memory variant for the price of
the lower variant within the same model lineup. The pre-order offer also comes with up to 50%
off on Samsung’s latest wearables, and massive savings for traded-in devices.
To pre-order the Samsung Galaxy S23 series, visit
https://www.samsung.com/ph/offer/online/2023/galaxy-s23-pre-order/.
