The magic grows bigger as Disney opens its second Philippine store at SM North EDSA on September 6, 2025—bringing exclusive merch, immersive displays, and timeless characters to Filipino fans.

Disney magic is coming back to Quezon City. On September 6, 2025, SM North EDSA will open its doors to the country’s second official Disney Store, giving families and fans another place to experience the wonder of beloved characters and stories.

The launch follows the success of Disney’s first local store at SM Mall of Asia, showing how strong the demand is for all things Disney among Filipino shoppers. The new branch will feature toys, apparel, collectibles, and home items inspired by Disney, Pixar, Marvel, and Star Wars favorites.

More than just a shop, the store is designed as an immersive retail space with themed corners, interactive displays, and photo-worthy spots for fans of all ages. Visitors on opening day can look forward to exclusive merchandise and special activities, making the launch a highly anticipated event for collectors and casual shoppers alike.

With this expansion, Disney strengthens its presence in the Philippines and continues to bring its stories closer to generations of fans—reminding everyone that the magic of imagination never goes out of style.