The spirit of Christmas, a time of giving, found a unique expression at the Las Piñas-Parañaque Wetland Park (LPPWP) on December 17, 2024, as the Tourism Promotions Board (TPB) Philippines conducted its third and final Corporate Social Responsibility (CSR) program for the year. This initiative, undertaken with the Society for the Conservation of Philippine Wetlands (SCPW) and the Department of Environment and Natural Resources – Protected Area Management Office (DENR-PAMO), underscored TPB’s commitment to responsible tourism that not only benefits visitors but also safeguards the delicate ecosystems upon which species and communities depend.

The LPPWP, a UNESCO Ramsar site aptly dubbed “Metro Manila’s Last Coastal Frontier,” is home to a plethora of endemic and endangered flora and fauna. It is also vital for six coastal barangays, home to over 117,500 residents, who rely on this ecosystem for their livelihoods, particularly artisanal fisheries. Recognizing this critical interdependence, TPB COO Maria Margarita Montemayor Nograles led 51 TPB personnel in a spirited coastal clean-up, inspiring the team to contribute to the preservation of the wetland park.

“It’s inspiring to witness this collective effort. It is a testament to our shared responsibility to protect the environment and uplift the communities we serve,” said Nograles. She extended her gratitude to DENR-PAMO and SCPW for their invaluable collaboration and emphasized the critical role of wetlands in the country’s environmental sustainability.

“Together, we embody the essence of responsible and sustainable tourism—preserving the natural beauty of the Philippines for future generations,” she added. “Your commitment to sustainable tourism ensures our advocacy remains alive and thriving. You are the driving force behind our efforts to balance tourism growth with environmental stewardship.”

Following the clean-up, experts from the SCPW and LPPWP-DENR PAMO led insightful learning sessions. These sessions highlighted the crucial role of wetlands as vital habitats for numerous endemic and endangered species. The presentation, titled “Wetlands: A Disappearing Act,” addressed environmental challenges and explored ways we can all help support conservation efforts.

A guided tour through the wetland park further enriched the experience, immersing participants in the vibrant tapestry of life within the ecosystem. Volunteers witnessed the diverse species of birds and plants, along with trees and botanicals serving multiple purposes, including food and traditional medicine.

“Let’s carry this spirit and momentum forward—not just today, but in everything we do,” COO Nograles concluded. “Your presence here is a testament to what it truly means to love the Philippines,” she added. The successful CSR program at LPPWP was a powerful reminder of the importance of collaboration, volunteerism, and shared responsibility in preserving the nation’s natural treasures.

Since 2015, TPB has implemented 31 CSR programs across the Philippines, from Batanes to Surigao del Sur, to give back to local communities and preserve the country’s natural and cultural heritage. Through initiatives like these, TPB Philippines remains steadfast in its role as a responsible corporate citizen, promoting a balance between tourism development and environmental preservation.