May 29, 2025 – Manila, Philippines – Ayala Malls is once again putting the spotlight on pickleball, one of the fastest-growing recreational activities in the country, with the launch of Picklemall Season 3—an exciting fusion of fitness, community, and lifestyle that continues to redefine how Filipinos engage with sport and recreation in the urban setting.
Held at One Ayala on May 24, the tournament opened with remarks from Mae Dichupa, Ayala Malls’ Head of Marketing, followed by a ceremonial dink. The buzz of friendly competition and community spirit filled the air as Picklemall Season 3 officially got underway.
“Picklemall is more than just a tournament—it’s a vibrant celebration of movement, community, and the active lifestyle we champion at Ayala Malls. As we kick off our third season, we’re proud to be at the forefront of this growing sport and excited to share the joy of pickleball with even more people across our malls,” said Dichupa.
Season 3 by the Numbers
This year’s tournament marks a significant milestone for the Picklemall campaign. Over 400 teams and 800 players are competing across 9 Ayala Malls nationwide, namely One Ayala, Ayala Malls TriNoma, Ayala Malls Vertis North, and Ayala Malls Market! Market!, Ayala Malls Fairview Terraces in Metro Manila, Ayala Malls MarQuee Mall in Pampanga, Ayala Malls Capitol Central in Bacolod, Ayala Malls Abreeza in Davao, and Ayala Malls Centrio in Cagayan De Oro.
The finals of this season’s tournament are slated to be held in Ayala Malls Vermosa.
To date, 95 pickleball clubs across 4 competitive categories are confirmed to participate in Season 3, reflecting a major and still-growing increase from the previous seasons.
Picklemall: Where Play Meets Lifestyle
Since launching the country’s first-ever mall-based pickleball court at Market! Market! In 2023, Ayala Malls played a pivotal role in growing the sport locally. What started as a novel fitness initiative has evolved into a full-fledged nationwide campaign—complete with dedicated courts, organized leagues, and a passionate player base.
Dichupa further noted that with its third season underway, Picklemall has made inroads in transforming malls from mere shopping centers into dynamic social and sporting hubs.
A Pickleball Community That’s Growing Stronger Than Ever
Brands such as Facolos, Amare Global, K-Swiss, Katinko, Del Monte Fit & Right, and Columbia Technologies Inc. have also come on board as sponsors, enhancing the player and spectator experience throughout the season.
With courts and competitions spanning multiple locations, Picklemall has become more than just a game — it’s a movement. It’s where sport meets social connection, and where people of all ages can discover a new way to stay active and engaged within the vibrant setting of Ayala Malls. Whether you’re a serious competitor or simply pickleball-curious, there’s a space for you at Picklemall. To learn more and see the full tournament schedule, visit https://www.ayalamalls.com/promos-and-events/whats-on/ayala-malls-picklemall-season-3-624
