MANILA, PHILIPPINES — The global beauty powerhouse, Avon, proudly bagged three Silvers at the PR Awards 2025, one of the region’s most prestigious platforms recognizing excellence in public relations and communications across Southeast Asia, South Asia, and Oceania.
This recognition reaffirms Avon’s leadership in the beauty industry, not just for its innovative products, but for its unwavering commitment to social impact and community empowerment.
Avon won the following awards:
- Silver trophy in the Best Insights-driven PR category for Feel Yourself to Fight Breast Cancer
- Silver trophy in the Best PR Campaign: Beauty & Wellness category for International Women’s Day 2024: Speak Out Against Violence and Shine Bright for Women in Need
- Silver trophy in the Best PR Campaign: Fashion & Apparel category for Avon Intimate Apparel: Shaping Women Who Shape the World
These awards spotlight Avon’s mission to empower women by creating meaningful opportunities in both business and personal development. Feel Yourself to Fight Breast Cancer empowered women to overcome fear, prioritize early detection, and normalize conversations around breast health.
Avon’s International Women’s Day campaign showcased the brand’s Hydramatic Shine Lipstick as a vehicle for change by aligning its launch with meaningful advocacy efforts. Proceeds from the lipstick’s sale supported nongovernmental organizations aiding survivors of abuse, ensuring a seamless integration of business objectives with social impact.
Shaping Women Who Shape the World bannered the launch of Avon’s 360° Comfort System Collection—intimate apparel headlined by global fashion icon, Heart Evangelista—combining cutting-edge innovation with comfort, inclusivity, and affordability, ensuring every woman feels comfortable and confident in her skin.
Leading the beauty industry
Avon’s wins at the PR Awards validate its purpose-driven approach to business and the successful communications campaigns run in the past year. The recognition also highlights its commitment to creating a lasting, positive impact in the lives of Filipinas through its products, commitment to social causes, and community-based initiatives.
“We are deeply honored for the recognition at the PR Awards Asia because it reaffirms our advocacy of empowering Filipinas. To be recognized by one of the best award-giving bodies in the industry means that we are making a significant impact on our customers,” says Marion Limlengco, Avon Philippines’ head of communications. “It’s a proud moment that validates our belief that business success can go hand-in-hand with positive impact.”
For over 20 years, the Avon Foundation for Women has supported global efforts to end gender-based violence, donating more than US$91 million and helping 15 million women and girls worldwide.
Avon has also been at the forefront of the fight against breast cancer since 1992, investing over $951 million to educate 180 million people and fund screenings for 20 million women
Lastly, Avon believes in inclusive beauty that’s open and accessible to all. The brand has established itself for offering aspirational beauty at an irresistible value.
“As we celebrate this milestone, our focus remains on what lies ahead—strengthening our mission to push boundaries, champion advocacies, and build a more empowered future for every Filipina,” ends Limlengco.
