Since 1875, American Standard has empowered homeowners to create spaces they cherish through solutions with purposeful designs and trusted performance. Today, the brand’s products—from faucets and showers to toilets and bathtubs—elevate homes, hotels, and public spaces worldwide. Built to last and designed with sustainability in mind, its offerings combine functionality with timeless design, transforming any space into an inviting environment. Inspired by a heritage of care, comfort, and hygiene, the brand remains driven by a commitment to enhance daily life.
Celebrating its Innovation Journey in APAC
In the Asia-Pacific region, American Standard is pioneering innovative solutions designed to meet the unique challenges and needs of local consumers. With the award-winning Genie Hand Shower, the brand addresses low water pressure, delivering a revitalizing shower experience. The EasyFlo faucet redefines convenience with intuitive, user-friendly push-button operation.
Understanding APAC’s diverse consumer needs, the brand introduced the DuoStix Hygiene Spray—a versatile tool engineered for both bathroom cleaning and gentle personal cleansing. The recently launched Loven collection, with soft curves and tapered design, optimizes and enables consumers to create a comfortable bathroom even in limited spaces. Practical innovations like SpaceCreate (toilet tank storage) and CoolShield (anti-scalding shower mixers) further demonstrate the brand’s commitment to uplift hygiene and enhance quality of life.
The brand continues to lead in hygiene innovation across Asia Pacific, delivering smart solutions tailored to the region’s evolving lifestyles. The E-Lite integrated shower toilet exemplifies this commitment, offering a seamless blend of comfort, hygiene, and convenience. With features like posterior and feminine cleansing, UV sterilization, and a self-cleaning nozzle, E-Lite ensures a refreshing and hygienic experience. Its intuitive design, including a pre-flush function and nozzle shutter, caters to the preferences of discerning homeowners, making it an ideal choice for modern living.
In addition, American Standard fittings are now available in colors, empowering consumers to infuse their bathrooms with vibrant hues that reflect their style and create a home they truly love.
“We are proud to celebrate the 150th brand anniversary of our American Standard brand, honoring a legacy of trust and innovation built on a deep understanding of consumer needs and requirements. We have been improving homes around the world, designing purposeful bathroom and kitchen products that combine dependable yet inviting design with pioneering technologies. The brand refresh in 2023 with the focus on “LIFE. LOVE. HOME ” reinforces our commitment to inspire people to create a home they will love every day.” said Antoine Besseyre des Horts, Leader, LIXIL Global Design, Asia.
150 Years of Trust: Shaping the Future of Design & Innovation
The brand’s 150th anniversary is not just a milestone—it’s a renewed pledge for the future of design and innovation. Reflecting this enduring commitment, American Standard will proudly serve as the headline sponsor of the upcoming Asia Pacific Property Awards for the seventh consecutive year, underscoring its commitment to supporting and celebrating industry excellence. Later this year, the brand will launch the fourth American Standard Design Awards (ASDA), a platform challenging emerging designers to reimagine consumer-centric bathroom solutions. This initiative will provide a stage for student talent to showcase their creativity to a judging panel of industry leaders.
Looking ahead, American Standard will continue to transform everyday experiences with the launch of new innovative solutions that blend industry-leading technology with purposeful design. These upcoming innovations aim to enhance daily routines by offering intuitive, user-friendly experiences that prioritize comfort and hygiene. By focusing on holistic design and practical elegance, the brand continues its commitment to elevating everyday living across the region.
“Building on 150 years of trust, we are shaping the future of design and innovation with industry partnerships that transform everyday spaces. By collaborating closely with architects, designers, and industry partners, we are creating spaces and homes that are functional, comfortable, and a pleasure to stay in. We look forward to continuing to deliver on the American Standard promise of creating homes that people will love every day with our industry partners,” said Audrey Yeo, Leader, LIXIL Water Technology, Asia Pacific.
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