Manila, Philippines – FWD Life Insurance introduces an artificial intelligence (AI) powered tool that suggests insurance coverage plans based on similar customer profiles. This new
platform, FWD FitForMe, is free to use to help bridge the protection gap and increase financial
inclusion.
The Philippines has one of the lowest insurance penetration rates in the region, at under 2%
according to the Insurance Commission. This protection gap in essential coverage leaves many
Filipinos are exposed to additional economic risks, a challenge FWD is addressing proactively.
FWD started in the Philippines with digital in its DNA but using human insights to deliver the best
customer experience and services. The latest innovation FWD FitForMe leverages AI partnered
with a people-centric approach. FWD FitForMe is free to use for everyone, developed to help close
the protection gap by giving Filipinos access to information on how much and what kind of financial
protection people of similar backgrounds have.
By completing a short questionnaire, FWD FitForMe analyzes answers against FWD’s first-party
data to identify the appropriate financial profile. It then provides personalized insurance
recommendations that better suit the customer’s needs, lifestyle, and what they want to achieve.
Insurance plans can range from full plans to digital products that may be relevant to customers. To
get more holistic financial advice, customers may also set up a consultation with a financial advisor.
Roche Vandenberghe, Chief Marketing and Digital Business Officer of FWD Philippines
emphasized how innovative solutions like FWD FitForMe contribute to nation-building and address
common issues faced by Filipinos with insurance. “We want to help those seeking better protection
to make financial decisions easily and more accurately while keeping their data safe and secure.
As the insurer of the next generation, we remain committed to changing the way people feel about
insurance by providing tools and solutions that are intuitive and relevant in addressing Filipinos’
evolving needs,” said Vandenberghe.
Discover insurance plans designed for people like you and try FWD FitForMe today at fwd.com.ph.
