This New Beauty Brand Says Annyeong in the Most Unique, Innovative Way!

This New Beauty Brand Says Annyeong in the Most Unique, Innovative Way!

Lifestyleplusph

Cute, charming, youthful—that’s what Aegyo is all about. Say Annyeong! to the latest oh-so-kyeopta beauty staple that’ll soon be in your makeup rotation.

It’s no secret that Filipinas are big fans of K-Beauty, whether it’s achieving glass skin or that idol glow. But it doesn’t have to be complicated! Helping you unlock your inner K-glow is Aegyo, the newest Korean-inspired brand in the local market with creative beauty products that are wearable and effortless, great for on-the-go Filipinas!

Local K-Beauty enthusiasts have always been vocal about self-expression and how channeling their Korean-inspired looks gave them the right dose of confidence. In line with this, Aegyo hosted a K-Beauty Masterclass during its launch last October 21 in a Korean-inspired cafe in Quezon City. The program featured an engaging masterclass that put Aegyo products to the test–highlighting how each product seamlessly works across a range of skin tones. Whether you’re fair, morena, or somewhere in between, there’s truly an Aegyo product for you!

The masterclass showcases Aegyo’s inclusive range through a radiant morena-inspired makeup look.
Aegyo’s guest makeup artist demonstrates a fresh, glowing look on a model using the brand’s new cosmetics collection.
Media and KOL attendees explore Aegyo’s latest cosmetics line and experience K-beauty firsthand.
 
A KOL attendee captures her Aegyo experience, sharing the fun and creativity of the K-Beauty Masterclass.

Moreover, the brand unveiled its debut collection that features four innovative but easy-to-use, dermatologically tested formulas, perfect to throw in your bag:

  • Velvet Red and Sugar Coral Lip and Cheek Tint
  • Glitter Pink Lip Gloss
  • Midnight Black Mascara

With its travel-friendly and mess-free packaging, quick touch-ups are so much easier! The cherry on top? Not only is Aegyo pocket-sized, but it is also pocket-friendly with a price range of only Php 89 – Php 99.

Winners of the Aegyo Masterclass challenge celebrate their K-beauty glow-up with the brand team.

Aegyo is the newest concept under the Atlas Icon Corporation, an affiliate company of Lamoiyan Corporation, the makers of trusted name brands such as Hapee, Gumtect, Dazz, and Licealiz. This launch marks a new chapter, as this is their first makeup line. More than just following trends, the beauty brand takes inspiration from the best of K-Beauty and matches it with the everyday Filipina’s day-to-day beauty style.

(L–R): IDG Head Anton Cabanero, Nat’l Sales Director Raul Tabigue, Technical Director Connie Bahia; Sitting (L–R)
COO Bing Cavestany, Nat’l Sales Director Jasmine Lopez, VP & Business Dev’t Peter Paul Ang — members of Atlas Icon Corporation behind the launch of the new cosmetics line.
The Aegyo team, CASTRO PR, and media partners come together to celebrate the launch of Aegyo’s new cosmetics line.

The Aegyo team, CASTRO PR, and media partners come together to celebrate the launch of Aegyo’s new cosmetics line.



BEAUTY