From Rides to Reels: The Grab Drivers You’ve Watched Go Viral

From Rides to Reels: The Grab Drivers You’ve Watched Go Viral

Grab’s “Itatawid, Ihahatid” campaign returns for its second year, shining a light on the resilience and quiet heroism of its drivers and delivery partners. At the heart of this year’s effort are two viral short films inspired by real lives — 63-year-old GrabCar driver Ronald “Ronni” Petterson and 22-year-old GrabFood cyclist Mary Joy Flores. Though they come from different walks of life, both are bound by the same mission: to drive not only for a living, but to build a better life for the people who rely on them.

For Ronni, driving is a path to staying purposeful and financially stable in his senior years. With Grab’s ecosystem of support — from financial aid and training via GrabAcademy to Ka-Grab Rewards — he’s able to thrive while continuing to provide for his family. For Mary Joy, every ride means more than just food delivery. It’s tuition, school supplies, and daily essentials for her baby and four younger siblings. Grab’s inclusive programs, including microloans through GrabFinance, give her the power to meet challenges head-on.

These are just two of countless journeys being powered by Grab’s commitment to uplift its partners, with real tools, real stories, and real impact. From educational scholarships to emergency relief, Grab’s initiatives are deeply rooted in malasakit and mobility, helping partners not just move forward, but bring their families with them.

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