TikTok Shop is reaffirming its commitment to inclusivity with the launch of its Women’s Plus-Size subcategory. This expansion provides plus-size women with greater access to fashion that fits while also supporting female creators and entrepreneurs in the digital commerce space.
Expanding Fashion Choices for Plus-Size Women
TikTok Shop’s new subcategory introduces a curated selection of quality and authentic plus-size fashion items, catering to diverse styles and needs. From wardrobe staples to statement pieces, this initiative ensures that shoppers can find fashion-forward options designed for both comfort and confidence.
As part of TikTok Shop’s commitment to accessibility, the platform integrates interactive features such as live try-on sessions, authentic creator reviews, and direct engagement with sellers. This allows shoppers to make informed purchasing decisions while discovering brands that cater specifically to their needs.
“With the launch of our Womenswear Plus-Size subcategory, we want to ensure that every woman has access to fashion that makes her feel confident and empowered,” said Jonah Ople, TikTok Shop Philippines Fashion Category Lead. “TikTok Shop is more than just a shopping platform—it’s a space where inclusivity thrives, and where shoppers, creators, and entrepreneurs can connect and grow together.”
Boosting the Confidence of Plus-Size Women Creators
TikTok Shop is home to emerging creators who are breaking stereotypes and redefining beauty on their terms. Female creators like Ariella Diaz (@ariellajanelle) and Shaine Fonacier (@shainefonacie) use their voices to promote body positivity, confidence, and self-love.
Ariella Diaz has built a strong presence on TikTok, where she champions body positivity and size-inclusive fashion. With over 400,000 followers and 14.5 million likes, she has become a go-to source for plus-size women looking for authentic reviews and styling inspiration. Through her “Plus Size Try On Haul” series, she highlights local brands, proving that fashion is for everyone. More than showcasing clothes, she inspires more women to embrace their individuality and confidence.
Meanwhile, Shaine Fonacier knows firsthand how difficult it can be to build confidence in an industry that rarely caters to all body types. Through TikTok Shop, she found a platform that allowed her to not only express herself but also build a business that empowers women just like her. From sharing styling tips to promoting brands that embrace all sizes, she has turned her journey into a meaningful career.
Opening Doors for Plus-Size Sellers to Thrive in E-Commerce
Beyond content creation, TikTok Shop’s initiative also extends opportunities to female sellers and women-led businesses. By leveraging the platform’s unique Shoppertainment model—where entertainment meets seamless shopping—female entrepreneurs can connect with a wider audience authentically and engagingly.
Among the pioneering brands featured on TikTok Shop’s Plus-Size line is GZL Plusize Girly (@gzlplusizegirly), founded by Gizelle Mamaril Mamburam. Since 2021, the brand has been providing plus-size fashion solutions and has grown its customer base through live selling, try-on hauls, and styling tutorials on the platform.
“For many entrepreneurs, access to the right audience and tools can make all the difference. Through our platform, sellers can dynamically showcase their products, build strong customer relationships, and grow their businesses in an inclusive and supportive environment,” added Ople.
Discover the latest in plus-size fashion, support female entrepreneurs, and join the conversation with #OwnYourCurves on TikTok Shop.
